Landing-page deep mine - 100 briefs (last 30 days)
Strict LP-only filter (must explicitly mention landing page or LP-builder tool).
Tool
Briefs
%
figma
20
20%
wordpress
16
16%
react
15
15%
shopify
10
10%
lovable
9
9%
next.js
9
9%
ga4/gtm
9
9%
framer
8
8%
tailwind
8
8%
webflow
7
7%
vercel
6
6%
elementor
6
6%
go highlevel
5
5%
html/css
4
4%
carrd
4
4%
replo
3
3%
kajabi
2
2%
hubspot
2
2%
netlify
1
1%
wp
1
1%
divi
1
1%
woocommerce
1
1%
shogun
1
1%
unbounce
1
1%
leadpages
1
1%
clickfunnels
1
1%
convertkit
1
1%
mailchimp
1
1%
klaviyo
1
1%
astro
1
1%
Goals - what clients say they want
Goal
Briefs
%
signups/registrations
17
17%
ad campaign / paid traffic
10
10%
rebrand/refresh
7
7%
appointment booking
6
6%
email list growth
4
4%
more sales
2
2%
downloads (app/ebook)
2
2%
lead generation
1
1%
increase conversions
1
1%
book a call/demo
1
1%
product launch
1
1%
Industries / verticals
Industry
Briefs
%
AI product / tool
39
39%
food / drink
27
27%
construction / trades
26
26%
course / coaching / info
20
20%
local service
19
19%
creator / personal brand
18
18%
non-profit / charity
16
16%
wellness / fitness
14
14%
e-commerce / DTC
10
10%
B2B SaaS
8
8%
healthcare / medical
8
8%
hospitality / restaurant
6
6%
education / school
5
5%
fintech / finance
4
4%
marketing agency
4
4%
real estate
3
3%
professional services (other)
3
3%
B2C SaaS / consumer app
2
2%
accounting / tax
2
2%
automotive
2
2%
Features explicitly asked for
Feature
Briefs
%
form (email capture)
29
29%
video
26
26%
testimonials / social proof
26
26%
mobile responsive
16
16%
Stripe / payment
14
14%
FAQ
11
11%
live chat
7
7%
calendar / booking widget
2
2%
pricing table
2
2%
A/B testing
1
1%
multi-step form
1
1%
Client sophistication signals
Briefs naming these signal a more sophisticated buyer who knows what they want and will pay accordingly:
Signal
Briefs
%
mentions tracking / analytics
15
15%
names CRO / conversion rate
8
8%
mentions Core Web Vitals / Lighthouse
8
8%
specifies wireframe / brief
5
5%
names existing tool stack
4
4%
names specific KPI / metric
3
3%
These are clients who don't care which stack you use - they just want a landing page.
That's where positioning by OUTCOME (conversion lift, speed) wins over stack.